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Social media is a range of websites and apps that allow individuals, communities, and businesses to share content with each other and engage in social networking. As a marketing channel, social media is a highly effective way to elevate your brand and drive new business. It’s one of the best ways to grow and engage with your audience.
The world of social media moves quickly, so your social media activity needs to be agile, strategic and data-driven. With our approach, it all starts with a business objective – be it brand awareness, lead generation or online sales. Once we’ve determined this, our team of experts will create a bespoke social media strategy for your account. This means working with you to select the most effective platforms and activities to reach your audience and ultimately fulfil your objective.
It’s not just about doing the work and leaving you in the dark. It’s about bringing you on the journey with us, so you can become experts yourselves. We offer a range of social media training sessions for your in-house teams, designed to help you put your strategy into practice. Totally bespoke and at your pace, it’s a learning experience geared towards you.
Above all, we’re here to act as your strategic partner. Our goal is to provide you with relevant, useful training as and when you need it, so you can effectively upskill your team and open up a whole host of new opportunities.
Social media marketing is comprised of many different specialisms, each of which plays an essential role in overall digital success. Depending on your business objectives, we can incorporate any or all of the following:
Monitoring social media activity across the internet, to not only tell you what people are saying about your brand online, but also to help you understand why the conversation is happening. Giving you the consumer confidence to make internal business decisions.
Providing you with a clear, bespoke reporting dashboard, so you know exactly what return on investment you’re getting from your social media activity.
The creation and management of an owned space on social media, often separate from the branded accounts. Dedicated to a relevant and engaged audience that can be influenced using a range of content formats.
Want a social media specialist on speed dial? We’ll build a relationship with your in-house social media team, providing best-practice advice and expertise to help improve performance, strategy, and reporting.
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Some of the most frequently asked questions pertaining to marketing strategy is discussed here.
We’re an agency with years of experience helping businesses to improve their brand awareness and create long-lasting relationships with their customers online.
We’re a full-service agency, with over 16 in-house experts and close to a decade of experience. We understand how important strategic cross-collaboration is to a successful brand strategy, so we always work closely with other departments such as PR and Creative to ensure a holistic approach.
As a full-service digital agency, we know that successful social media relies on a range of disciplines, which is why we work closely with other departments, from web developement to content marketing, and creative to SEO, building an integrated approach for maximum results.
Success looks different to everyone. We’ll report your social media activity in line with your marketing goals by focusing on the correct metrics, and not wasting time with the vanity metrics that don’t bring success. This allows us to optimise your campaigns based on real data.
When regularly sharing content, you want to make sure that you’re posting enough to keep your audience interested and engaged, but not too much that they’ll be overwhelmed. However, there is no magic formula to determine how often you should be posting, it’s all about consistently sharing a variety of high-quality content that meets your objectives.
Which platforms you choose depends entirely on your business, along with your target audience and where they choose to spend their time online. Decide on which platforms make the most sense for you, your business and your customers.
It’s not enough to simply focus on follower growth or likes in order to measure your success or ROI. Instead, you’ll need to first determine your KPIs to decide how to measure success. For example, if you were looking to build awareness, we would look to improve the number of impressions and reach, while, for those looking to improve their revenue, sales or sign-ups would then be the ultimate goal.
Knowing what to post on social media channels comes down to truly understanding your audience – what they’re interested in, what types of content they interact with most and what conversations they’re having online. At RONEL, we spend time looking into the analytics of your social media accounts and testing a variety of content to determine what your audience engages with the most. We also stay up to date on the latest trends and content ideas to ensure that we’re keeping your audience interested.
Like any other marketing activity, it’s about making most of the channel. Social media can be a very effective marketing method for B2B when done properly and with the right motivation. By fully understanding your target audience and their needs, you can build a community with these key decision-makers and bring them on board as brand advocates.
B2C marketing is all about connecting your audience with the correct solution for a problem they might have. It’s about matching the right channel with the right product or service, to create an influential piece of content to persuade your consumer to purchase.
Social media is geared towards content sharing, and content sharing can drive traffic to your website and help to boost your SEO. A strong social media following can boost the rankings of your local SEO and your social media profiles in Google.
